REUSE
Packaging meets requirements of product categories, collection and service processes
Contact
Operating Model
for designing, evaluating and optimising circular reuse systems
PROBLEM ORIGIN
Single-use has beginning and end
Produce, use, dispose — single-use. The variety of materials, additives and colours in single-use packaging makes economically viable separation impossible during disposal: the end. Recycling fails. At the same time, packaging usage is very short and volumes are enormous: the waste problem keeps growing.
Single-use recycling is actually, at best, downcycling, as only a fraction of the material employed is reused at equivalent quality.
A single-use exception: deposit PET beverage bottles and aluminium beverage cans motivate returns. The standardised material can be repeatedly used in a food-safe manner for beverages.
These prerequisites are found in every holistically designed reuse system, which is why reuse has no recycling problem.
Solution: Reuse!
Reuse systems replace packaging disposal with return, making it a tool of the Circular Economy. The fundamentals of reuse always work the same way: use, collect, clean ... and start again.
Only at the end of a reusable container's life is it recycled after being sorted out: new reusable packaging is created.
Scaling through simplicity
Reuse systems unfold their full potential at scale, ecologically and economically. For this, systems must be cost-optimised through high volumes.
Simplicity enables daily routines, which in turn enable the crucial behavioural change: returning instead of throwing away. Behavioural change at scale leads to volumes that make reuse systems holistically superior.
Four value domains with interdependent relationships
To achieve simplicity for all stakeholders, packaging and system partner requirements mut be considered, and thus the four value domains of a reuse system's value chain. The value domains create value and drive costs. To minimise costs, the value domains must be integrated and volumes must be maximised.
Reduced cost with every reuse
To scale new reuse systems, the interplay of four value domains is decisive — in addition to "Reuse", "Collection" and "Service", "Pool Management" must be added. If one of the value domains is neglected, a reuse system will function sub-optimally or, in the worst case, not at all.
The Operating Model is universally applicable for designing reuse systems. It shows the required integration of processes along the loop and helps identify weaknesses in system design.
As system operators of Einfach Mehrweg in Germany, for further illustration we selectively utilize the design of an ecosystem for plastic-based B2C reusable packaging for foods.
Continue to the value domains
Contact
Operating Model
for designing, evaluating and optimising circular reuse systems
PROBLEM ORIGIN
Single-use has beginning and end
Produce, use, dispose — single-use. The variety of materials, additives and colours in single-use packaging makes economically viable separation impossible during disposal: the end. Recycling fails. At the same time, packaging usage is very short and volumes are enormous: the waste problem keeps growing.
Single-use recycling is actually, at best, downcycling, as only a fraction of the material employed is reused at equivalent quality.
A single-use exception: deposit PET beverage bottles and aluminium beverage cans motivate returns. The standardised material can be repeatedly used in a food-safe manner for beverages.
These prerequisites are found in every holistically designed reuse system, which is why reuse has no recycling problem.
Solution: Reuse!
Reuse systems replace packaging disposal with return, making it a tool of the Circular Economy. The fundamentals of reuse always work the same way: use, collect, clean ... and start again.
Only at the end of a reusable container's life is it recycled after being sorted out: new reusable packaging is created.
Scaling through simplicity
Reuse systems unfold their full potential at scale, ecologically and economically. For this, systems must be cost-optimised through high volumes.
Simplicity enables daily routines, which in turn enable the crucial behavioural change: returning instead of throwing away. Behavioural change at scale leads to volumes that make reuse systems holistically superior.
Four value domains with interdependent relationships
To achieve simplicity for all stakeholders, packaging and system partner requirements mut be considered, and thus the four value domains of a reuse system's value chain. The value domains create value and drive costs. To minimise costs, the value domains must be integrated and volumes must be maximised.
REUSE
Packaging meets requirements of product categories, collection and service processes
COLLECT - Rückgabe Netzwerk
Convenient collection and reverse logistics processes
SERVICE - Aufbereitung
Pool care through sorting, cleaning and end-of-life recycling
MANAGE
Automation of circular workflows through asset tracing and partner integration
Reduced cost with every reuse
To scale new reuse systems, the interplay of four value domains is decisive — in addition to "Reuse", "Collection" and "Service", "Pool Management" must be added. If one of the value domains is neglected, a reuse system will function sub-optimally or, in the worst case, not at all.
The Operating Model is universally applicable for designing reuse systems. It shows the required integration of processes along the loop and helps identify weaknesses in system design.
As system operators of Einfach Mehrweg in Germany, for further illustration we selectively utilize the design of an ecosystem for plastic-based B2C reusable packaging for foods.
Continue to the value domains
Operating Model
for designing, evaluating and optimising circular reuse systems
PROBLEM ORIGIN
Single-use has beginning and end
Produce, use, dispose — single-use. The variety of materials, additives and colours in single-use packaging makes economically viable separation impossible during disposal: the end. Recycling fails. At the same time, packaging usage is very short and volumes are enormous: the waste problem keeps growing.
Single-use recycling is actually, at best, downcycling, as only a fraction of the material employed is reused at equivalent quality.
A single-use exception: deposit PET beverage bottles and aluminium beverage cans motivate returns. The standardised material can be repeatedly used in a food-safe manner for beverages.
These prerequisites are found in every holistically designed reuse system, which is why reuse has no recycling problem.
Solution: Reuse!
Reuse systems replace packaging disposal with return, making it a tool of the Circular Economy. The fundamentals of reuse always work the same way: use, collect, clean ... and start again.
Only at the end of a reusable container's life is it recycled after being sorted out: new reusable packaging is created.
Scaling through simplicity
Reuse systems unfold their full potential at scale, ecologically and economically. For this, systems must be cost-optimised through high volumes.
Simplicity enables daily routines, which in turn enable the crucial behavioural change: returning instead of throwing away. Behavioural change at scale leads to volumes that make reuse systems holistically superior.
Four value domains with interdependent relationships
To achieve simplicity for all stakeholders, packaging and system partner requirements mut be considered, and thus the four value domains of a reuse system's value chain. The value domains create value and drive costs. To minimise costs, the value domains must be integrated and volumes must be maximised.
REUSE
Packaging meets requirements of product categories, collection and service processes
COLLECT - Rückgabe Netzwerk
Convenient collection and reverse logistics processes
SERVICE - Aufbereitung
Pool care through sorting, cleaning and end-of-life recycling
MANAGE
Automation of circular workflows through asset tracing and partner integration
Reduced cost with every reuse
To scale new reuse systems, the interplay of four value domains is decisive — in addition to "Reuse", "Collection" and "Service", "Pool Management" must be added. If one of the value domains is neglected, a reuse system will function sub-optimally or, in the worst case, not at all.
The Operating Model is universally applicable for designing reuse systems. It shows the required integration of processes along the loop and helps identify weaknesses in system design.
As system operators of Einfach Mehrweg in Germany, for further illustration we selectively utilize the design of an ecosystem for plastic-based B2C reusable packaging for foods.
Continue to the value domains
Operating Model
for designing, evaluating and optimising circular reuse systems
PROBLEM ORIGIN
Single-use has beginning and end
Produce, use, dispose — single-use. The variety of materials, additives and colours in single-use packaging makes economically viable separation impossible during disposal: the end. Recycling fails. At the same time, packaging usage is very short and volumes are enormous: the waste problem keeps growing.
Single-use recycling is actually, at best, downcycling, as only a fraction of the material employed is reused at equivalent quality.
A single-use exception: deposit PET beverage bottles and aluminium beverage cans motivate returns. The standardised material can be repeatedly used in a food-safe manner for beverages.
These prerequisites are found in every holistically designed reuse system, which is why reuse has no recycling problem.
Solution: Reuse!
Reuse systems replace packaging disposal with return, making it a tool of the Circular Economy. The fundamentals of reuse always work the same way: use, collect, clean ... and start again.
Only at the end of a reusable container's life is it recycled after being sorted out: new reusable packaging is created.
Scaling through simplicity
Reuse systems unfold their full potential at scale, ecologically and economically. For this, systems must be cost-optimised through high volumes.
Simplicity enables daily routines, which in turn enable the crucial behavioural change: returning instead of throwing away. Behavioural change at scale leads to volumes that make reuse systems holistically superior.
REUSE
Packaging meets requirements of product categories, collection and service processes
COLLECT
Convenient collection and reverse logistics processes
SERVICE
Pool care through sorting, cleaning and end-of-life recycling
MANAGE
Automation of circular workflows through asset tracing and partner integration
Four value domains with interdependent relationships
To achieve simplicity for all stakeholders, packaging and system partner requirements mut be considered, and thus the four value domains of a reuse system's value chain. The value domains create value and drive costs. To minimise costs, the value domains must be integrated and volumes must be maximised.
Reduced cost with every reuse
To scale new reuse systems, the interplay of four value domains is decisive — in addition to "Reuse", "Collection" and "Service", "Pool Management" must be added. If one of the value domains is neglected, a reuse system will function sub-optimally or, in the worst case, not at all.
The Operating Model is universally applicable for designing reuse systems. It shows the required integration of processes along the loop and helps identify weaknesses in system design.
As system operators of Einfach Mehrweg in Germany, for further illustration we selectively utilize the design of an ecosystem for plastic-based B2C reusable packaging for foods.